You’re looking to start an online store. You’re torn between setting up an unlimited ecommerce site on your existing web host or going with a 3rd party solution. The idea of transferring all your pages, images and content to another host is daunting. Besides, you’re not even sure if there’s a problem with your current plan or the idea of starting a new store. You’ve heard good things about Shopify but you don’t know its limitations or drawbacks yet. The good news is that we’ve written this article to give you a complete picture of what’s great and not so great about Shopify.

Table of Contents


1) Shopify offers an easy way to create a professional-looking website.

Shopify offers an easy way to create a professional-looking website. If you’re just starting out and want a simple way to get your store up and running, then Shopify is the way to go.

There are lots of themes to choose from so you can find something that suits your brand and the products you sell.

2) The platform is scalable, so it can grow with your business.

One of the main benefits of using Shopify to start an online store is that it’s scalable, so it can grow with your business.

This means that as you start to see more and more customers coming to your shop, you won’t have to worry about upgrading or changing systems because Shopify will be able to handle it.

3) Shopify has it’s own app store.

One advantage of Shopify is its app store—the Shopify App Store. The app store has thousands of apps that can help with everything from managing inventory to managing deliveries and more.

You’ll also have access to free apps and paid apps in the app store. It’s important to note that not all businesses need every single feature, so make sure you know what you need before investing time or money into an app.

See Roundtrip’s apps on the Shopify App Store.

4) Shopify includes marketing and SEO tools.

Shopify is a powerful tool for starting an online store, but it also includes marketing and SEO tools that you can use to build your brand and get people to your site.

You can use the Shopify app store to find apps that will help you with your marketing, like marketing automation software or email templates.

Shopify has it’s own search engine optimization (SEO) toolkit so you can easily optimize your website content to rank higher in Google search results.

5) You can use the analytics to fine-tune your website and promotions.

If you’re just starting out, it can be hard to know where to start. How do you figure out what products are going to sell best? What kind of marketing will work best for your business? And how do you make sure that your website is easy for customers to use?

Shopify’s analytics tools can help answer all these questions. You can see which products have sold best in the past, so you know what to focus on in the future. You can also see which keywords brought people to your site and what those people searched for—this will help you optimize your website so that more people find it when they’re looking for something specific.

6) There are many ways to accept payments.

Shopify offers many different ways to accept payments on your site. You can accept credit cards, debit cards, and cash payments. You can even accept Bitcoin!

All of these payment options are integrated into your store’s back end so that customers can check out quickly and easily.

7) Shopify offers SSL security certificates that keep your customers’ credit card information safe.

An SSL certificate is a digital certificate that authenticates your website and secures the data between you and your users. It’s like the lock at the top of your browser—it prevents anyone from intercepting your information in transit.

Shopify offers SSL security certificates that keep your customers’ credit card information safe.

8) You can use Shopify to sell through multiple channels.

When you start an online store with Shopify, you can sell through multiple channels. You can sell on Facebook and Instagram, as well as on your website. Your customers will be able to buy from you no matter where they are or what device they’re using.

9) You can manage your local delivery experience all on Shopify.

Using an app like EasyRoutes by Roundtrip (a 2x Shopify Staff Pick), you can manage your local deliveries without having to leave your Shopify Admin.

Other route planners require you to export your orders to spreadsheets, then import them, then mess around with the fields so it reads your document correctly. Then after your deliveries you have to go back to your store platform to rectify the order statuses. On top of that, planning routes can take hours.

With EasyRoutes, you can create multiple optimized delivery routes in seconds. You can dispatch them to your drivers who can deliver using a driver app, and your customers can stay informed through order tracking pages and delivery notifications.

10) There is excellent customer support when you need help.

Customer support is a huge part of running an online store. You need your customers to be happy, and you need to be able to help them out when they’re confused or frustrated. Shopify has outstanding customer support that can answer any question you might have about how their software works or how to get started with your own store.

Start your business with Shopify today!

Shopify provides many benefits for business owners, including those who run online stores. The ease of set-up and customization is one of Shopify’s biggest benefits, especially since users can sell products on the platform right away with no technical experience. This saves time and money that would have been spent learning how to use a different e-commerce program. Shopify also offers plenty of apps, like EasyRoutes by Roundtrip, to enhance your store and how it runs.

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