As an eCommerce company, you work very hard to draw clients to purchase your goods. However, you should work harder to ensure that your customers come back if you want to increase brand loyalty.
Returning customers are even more crucial to most businesses than new ones. This article will teach you how they affect your sales and how to make it more likely that they will do business with you again.
Why it’s crucial to get repeat business from customers.
Sixty-one percent of SMBs report that more than half of their revenue comes from repeat customers. And on average, loyal customers are worth up to 10x as much as their first purchase.
While retaining your current customers is important and something you should work on, attracting new customers can be challenging. Because of this, companies are starting to focus more on the experiences they provide customers after the sale.
As an eCommerce business, you must also keep in mind that in-person interactions are crucial components that don’t exist online. You must therefore devise a strategy to help customers feel more at ease about making purchases from you.
What can you do to keep your customers longer?
Table of Contents
- Make ordering online easy and smooth
- Optimize your deliveries
- Let your customers track their deliveries
Make ordering online easy and smooth
Customers may be wary about the product being exactly what they expected it to be when placing an online order. If the item doesn’t live up to their expectations, they might experience anxiety at the prospect of having to make a return. More than 60% of consumers say that the worry about having to return a product is what keeps them from doing so most often, according to a study we conducted.
As a result, you must make everything very simple for them. Ensure that your website’s UX is optimized and that the navigation and speed are improved. Offer free return shipping and exchanges, make the return policy very clear and accessible. Give customers as much information as you can about your product, and be sure to provide them with precise shipping information, such as an estimated delivery date.
Optimize your deliveries
Even though they don’t yet have the product in their hands, once customers have made a purchase, they will begin to feel ownership. Rapid product delivery will ease this concern, and your clients will value your effectiveness.
But how can delivery speed be increased? The best way to cut down on delivery time is to use delivery management software, so if you don’t already, you might want to give it some thought. Choose a delivery software that has a robust route builder so that you can create routes quickly rather than having to spend hours planning out your routes. In order to ensure that your drivers stay out of traffic and are always taking the fastest route, it will automatically create the best routes and optimize them in real-time.
Let your customers track their deliveries
Allowing customers to track their packages in real-time is the best way to demonstrate to them that brands value honesty and transparency. Customers can plan their day accordingly by knowing exactly when their package will be delivered thanks to this. They will feel less anxious and be more trusting as a result.
Select a delivery software that offers last-mile delivery tracking so that customers can track packages. The tracker will be used by your customers to view the location of their deliveries. 96% of consumers track their deliveries.
Introducing Roundtrip’s EasyRoutes
Plan local delivery routes, oversee drivers, and keep your customers informed, all from with your Shopify admin.
EasyRoutes is a feature-rich route planner and local delivery manager for Shopify that comes with all the equipment you need to deliver your own orders. Planning local delivery routes, controlling and allocating drivers, and informing customers with tracking pages, delivery notifications, and proof of delivery are all possible.
EasyRoutes will walk you through the remaining steps after you’ve chosen which orders need to be delivered. With itemized inventories, you can quickly generate optimized local delivery routes. Never before has planning a route been so simple and quick.
Share your local delivery routes with your drivers once you’ve reviewed them so they can use our mobile driver app for iOS and Android to find their stops, attach proof of delivery, and mark orders as delivered—all of which are synced to your Shopify Orders.
Shopify and your orders are seamlessly integrated with EasyRoutes. That implies that your orders will be there waiting to be added to local delivery routes as soon as you open our app. Spreadsheet exporting and importing are no longer necessary.
Streamline each step of your delivery processes, and inform your clients when their orders will be delivered. Unlike Circuit, Routific, and other route planners, EasyRoutes is the only all-in-one route planning and local delivery management app that is completely integrated with Shopify. With your new local delivery superpowers, you can save time and delight your customers.